Our Organic Dried Cranberries are not bright red like conventional cranberries you see in the supermarket...that's because they're preservative & sulphur free with no added sugar or nasties! As cranberries are naturally quite tart, we have infused them with organic apple juice making them super scrumptious and cane sugar-free! Add these to your baking, desserts, trail mixes or eat them on their own. No GMO. Sulphur & preservative free. No added sugar.